The Vision: A Unified National Platform
This proposal builds the central engine for the government's entire kosher tourism strategy, creating a seamless experience for travelers and unlocking measurable growth for Panama. Copa, with its Hub of the Americas, is the ideal airline partner to make this vision a reality.
The Official "Kosher Panama" Booking Portal
The Kosher Market: A Predictable, High-Volume Opportunity
Average Jewish Family Size
Average Multi-Generational Family Size
Attendees Per Event in Panama
Go Beyond organizes multiple events per year, bringing predictable, high-volume groups from New York to Panama for each one.
Projected Impact & ROI for Copa
Conservative Passenger Growth Forecast
Based on our existing event calendar and market reach, we project significant passenger growth on the JFK-PTY route through this dedicated portal.
Year 3 Projected Revenue
$2.1M+
Reduced Operational Costs
Significant
By automating MICE/Group bookings and reducing call center overhead.
The Flawed Present: Why the Current Model Fails
The current reliance on MICE and group bookings is operationally inefficient and strategically blind, preventing growth and proper planning.
Operational Inefficiency
- ✖High Manual Overhead: Each booking requires significant work from sales desks and call centers.
- ✖Poor Customer Experience: The process is complex, and critical functions like seat selection or check-in kiosk access often fail.
- ✖Inefficient Discounting: Discounts are applied to the most labor-intensive sales process.
Strategic Blindness
- ✖Invisible Data: MICE/Group sales do not appear in productivity reports, hiding the true market size.
- ✖No Forecasting: The current model prevents Copa from planning for this market's demand.
- ✖Blocked Government Support: Without measurable data, strategic government investment is impossible.
A New Paradigm: From Reactive Sales to Strategic Planning
Current State: Reactive
Copa currently reacts to last-minute, unpredictable group requests with no visibility into future demand, making it impossible to plan capacity or schedules effectively for this segment.
Future State: Proactive Partnership
Go Beyond provides booking commitments **up to 3 years in advance**. Pre-selling seats for high-demand Jewish travel dates allows Copa to **optimize aircraft scheduling** and guarantee revenue long before departure.
This transforms unpredictable group travel into a predictable, high-yield revenue stream.
Why Go Beyond? Proven Expertise.
#1 Global Agency for Kosher Tourism
Our unparalleled insight into the kosher traveler is backed by dominant market share and long-range planning capabilities.
Proven Experience in This Exact Model
We have the hands-on technical and commercial expertise to deliver this project successfully.
Project Highlight: Qantas Airlines
We were contracted by Qantas to convert their complex entertainment industry clients from GDS to a dedicated NDC solution. This demonstrates our ability to manage sophisticated migrations and deliver modern distribution models.
Includes experience with Accelya Farelogix.
Our Partnership Model: Phased & De-risked
Workshop & Agreement
Finalize technical workflow and commercial details.
Pilot Program
Launch with a single event/travel window to validate the model.
Full Launch & Scale
Roll out the complete portal and begin major marketing campaigns.
How It Works: The Technology Flow
Our solution creates a seamless, automated workflow from fare creation to final data reporting, powered by modern NDC technology.
Net Fare
via NDC
Bundles Packages
Package
Government
The Path Forward
Go Beyond's Commitment
- ⚙️Build, manage, and market the official booking portal.
- 🚀Drive significant, predictable passenger volume to the JFK-PTY route.
The Commercial Proposal
JFK-PTY Round-Trip Net Base Fare
$450 Adult
$375 Child
Conditions & Controls:
- ✔️Product can only be sold in bundles with hotels and land packages approved by PROMTUR.
- ✔️Valid only within specific travel windows set collaboratively by Go Beyond, the Government, and Copa Airlines.
- ✔️Distributed exclusively via our direct NDC connection.
Proposed Next Step
A technical and commercial workshop with our teams to finalize the workflow and commercial details.